Hi, I’m Traci — a creator, coach, and big believer in the power of hard work on and off the field.

Born and raised in Gilmer, Texas, I’m now raising my own little sports family. My 11-year-old is a baseball player, and my 6-year-old already loves anything athletic — which means most of our free time is spent at the ballpark or outdoors soaking up the fresh air.

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My path into sports media actually started right there on the ball fields. While cheering on my oldest, another mom asked if I could put together a highlight reel for her player. That one project opened the door to helping other athletes showcase their talent and eventually led to working with different brands — turning a simple passion into a growing business.

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When I’m not behind the camera, you’ll find me in the gym helping people push past limits through personal training. My goal when I started training was simple but personal — to take the way I grew up around health and wellness and turn it into something positive, not just for myself but for others too.

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For me, it all comes down to the same thing: building confidence, discipline, and opportunities — whether that’s through a perfectly timed swing or a stronger, healthier body. Whether you’re here for social media that makes your game stand out or training that takes you to the next level, you’re in the right place.